Restaurant Brand

The Brand has strongly entrenched itself into the hearts and minds of the South African consumer in the 15 years, with 133 Outlets throughout sub-Saharan Africa. The Brand has received numerous consumer accolades, including Johannesburg's Best Seafood Restaurant award for 9 consecutive years.

In terms of the sub-continents Seafood Restaurants' the Ocean Basket is by far the market leader with approximately 40% of the total branded seafood restaurants, which generate in excess category. The brand has an average of 1 000 000 customers visiting its stores on a monthly basis.

The success of the Ocean Basket is primarily based on the following 4 pillars:

• Operational simplicity of brand.
• Franchise business system.
• Comprehensive support structures from product supply to operational support.
• The brands great value positioning.

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Support Structures

Does the Ocean Basket Franchise system offer support?

Yes, the Ocean Basket Franchise Group has an extensive support structure in line with International Standards that offers franchisees support in the following areas:

Operations

Each franchise store has an allocated Franchise Consultant who will assist in the opening and ongoing operations of the store. The Franchise Consultants all value to the Franchisees, both from an operational as well as financial aspect. The Franchisee Consultants do not only assist the Franchisee but also ensure that the Brand Integrity is maintained across all Franchise Outlets thereby protecting all our Franchisees and the brand.

Marketing

A marketing fee is payable by all Franchisees and averages currently at 2% of Nett turnover, but can be increased to 6% at the discretion of the franchisor.

The Brand runs a marketing department that plans and executes all national advertising initiatives as well as developing and maintaining the corporate identity of the Brand and ensuring a return on the advertising investment. They also oversee all regional and store specific campaigns.

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What does my Joining Fee cover?

This fee covers the following aspects of opening an Ocean Basket Franchise Restaurant.

• Brand Name and use of associated Intellectual Property of the Brand.
• Training of Crew (excl. Meals, Accommodation and Wages).
• Training Manuals.
• Standard Of Operations Manuals.
• All design.
• Opening Marketing Materials (menus, posters, etc.)

How Much Does a Typical Store Cost?

A Model Ocean Basket store of approximately 240 - 280 square meters, without any equipment beyond the minimum Ocean Basket Specifications Costs Approximately R 2 500 000,00 excl. VAT

The Development Crew will however assemble a complete costing pack for your particular outlet, once we have reached that stage.

To whom do I pay?

All Capital Requirements and Financial guarantees are to be ledged with the Franchisors Attorney prior to commencement of the development and will be held in a trust until payment falls due to the development team.

How are my Franchise Fees determined?

They are estimated on a predetermined sliding scale depending on the turnover for your specific outlet. This may in due course be adjusted due to certain criteria.

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